Management, Marketing Cameron Graham Management, Marketing Cameron Graham

Episode 050: Maxim Voronov

Authenticity. Corporations chase it. Consumers desire it. Maxim Voronov, Professor of Sustainability and Organization at the Schulich School of Business, studies authenticity in a business context. He breaks it down into two categories, traditionality and originality. Which one a corporation pursues depends on factors such as how large they are and how old they are. In this episode, host Cameron Graham talks to Maxim about his study of authenticity in the Canadian whisky industry.

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Criminology Cameron Graham Criminology Cameron Graham

Episode 028: Steven Bittle

Dr. Steven Bittle is an Associate Professor of Criminology at the University of Ottawa and an expert on corporate crime. We discuss how so many of the Canadians who have died from COVID have been elderly residents of for-profit long term care homes. At what point would the death of so many of a corporation’s customers be considered a crime? Steven walks us through this question, and explains what would have to happen for a long term care corporation to be prosecuted for a crime.

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