Prof. Markus Giesler, of the Schulich School of Business at York University, is a consumer researcher. This means he looks at how markets dynamically shape human behaviour. He is an Editor at the Journal of Consumer Research and the bright spark behind one of the most popular courses at our school, "Customer Experience Design." It’s a course that models customer experience design for his students in every lecture, project, and assignment. In this episode, he talks about his latest research paper, “The Consumerization Of Care,” in which he explores how we as a society have responded to the global pandemic in ways that redefine social solidarity.

Assistant Prof. Ela Veresiu is a marketing scholar unlike any other. Her research on consumer behaviour deals with an impressively diverse range of subjects, from super-elite members of the World Economic Forum to Roma migrants in Italy.