Authenticity. Corporations chase it. Consumers desire it. Maxim Voronov, Professor of Sustainability and Organization at the Schulich School of Business, studies authenticity in a business context. He breaks it down into two categories, traditionality and originality. Which one a corporation pursues depends on factors such as how large they are and how old they are. In this episode, host Cameron Graham talks to Maxim about his study of authenticity in the Canadian whisky industry.

Prof. Johnny Rungtusanatham, Canada Research Chair in Supply Chain Management at York University, is a leading expert on the subject of supply chain disruptions. We discuss the impact of the huge storm in British Columbia, why stores are sold out of many goods during the pandemic, and what kinds of public policies could make supply chains more resilient.